PRESS RELEASE SOIL ASSOCIATION

A press release just reached us with organic tralalala stuff. For those who are really convinced this serves a good cause:

HRH The Prince of Wales, Sting & Trudie Styler Support Launch of Soil Association International Campaign in America

NEW YORK, Nov. 2 /PRNewswire/ — On Thursday, November 3rd, The Soil Association, the globally recognized expert in organic and sustainable food and farming, is launching a major international campaign entitled Food For Life with a high-profile awareness and fundraising event in New York hosted by Trudie Styler, with a headline performance by rock star, Sting and addressed by HRH The Prince of Wales.
HRH The Prince of Wales, the Soil Association’s Royal Patron and stalwart supporter of organic food and farming will say in a pre-recorded video for the event:
‘It has always seemed obvious to me that agriculture is the single, biggest influence on the environment. I believe it is a matter of urgency to create a network of individuals and organisations across the world who are committed to a better future for food and farming — one that is based on working in far greater harmony with nature and on producing local food for local markets based on small & family farms, moving away from the intensive, industrialized approach to agriculture. We are only in the foothills of bringing about the sort of far-reaching changes in agricultural systems and practices that we need, if we are to avert serious problems in the future.’
The Soil Association already has excellent links with key individuals and organisations in the U.S. campaigning for sustainable agriculture. Working closely with U.S. farmers, The Soil Association recently exposed the false promises and high-costs of GM crops in a groundbreaking report, Seeds of Doubt.