Artists’ Project Earth, a UK-registered charity, launched its “Fragile Planet” music video featuring Sting and Rhythms del Mundo to raise global awareness on climate change issues. The world premiere of “Fragile Planet” took place on December 10, 2007 on the Indonesian island of Bali, just hours before former US Vice President Al Gore and the UN Intergovernmental Panel on Climate Change were honoured with the Nobel Peace Prize 2007 in Oslo, Norway. The music video premiered to an international audience of media and delegates attending the UN Conference on Climate Change.
“Fragile Planet” fuses musician Sting?s original “Fragile” vocal soundtrack with the Latin sounds of Rhythms del Mundo. These haunting strains are set against poignant images of melting glaciers and forest fires and other visual reminders of the effects of climate change as well as messages that serve as calls-to-action for viewers around the world.
Artists’ Project Earth had produced and directed “Fragile Planet”, working closely with Sting and Rhythms del Mundo. This project followed an earlier musical collaboration with both parties to produce the ‘Rhythms del Mundo – Cuba’ CD which also featured other internationally renowned artistes such as Coldplay, U2 and Arctic Monkeys.
The “Fragile Planet” project was also sponsored by Global Environment Facility, United Nations Environment Programme, World Bank and Global Initiatives, who jointly hosted the world premiere event with Artists? Project Earth.
In “Fragile Planet”, Sting added his own call to action: “We cannot solve a crisis with the same mindset that created it. It’s up to you and me to get active and to make the changes we want to see in the world.”
Following its world premiere, “Fragile Planet” will be screened at the UN Conference on Climate Change and on news channels throughout the world.
The video can be seen here.