STING AS GAME CHARACTER IN GUITAR HERO WORLD TOUR

Sting is lending his voice and likeness to Activision Publishing, Inc.’s (Nasdaq: ATVI) Guitar Hero® World Tour. In what will be the largest collection of artists ever to appear in a Guitar Hero game, Sting will add his voice and likeness as an in-game character. Aspiring frontmen can take the stage as Sting throughout their vocal career or play alongside him as he performs one of The Police classics, “Demolition Man”. The making of the 3D character can be seen here, and part of the game here.

For more information on Guitar Hero World Tour, please visit www.guitarhero.com